The State Drug Administration issued a new ban entitled "Identifying Cosmetics Illegal Claims and False Propaganda", and the concept of cosmetic branding was once again restricted.

The specific content of the ban is as follows (Source: State Drug Administration):

According to the requirements of the “Cosmetics Labeling Management Regulations”, “Cosmetic Naming Regulations”, and “Cosmetic Naming Guidelines” and other document requirements, the declared language of cosmetics should be determined according to its language environment. Words that are prohibited from being expressed or used include but are not limited to the following words:

1. Absolute meaning. Such as fast-acting, super strong, all-round, super-grade, peeling, wrinkle removal, etc.

2. False meaning. For example, cosmetics with only a part of natural product ingredients, but claiming that the product is "natural" are false words.

3. Exaggerate the meaning of words. Such as regeneration, skin renewal, anti-fatigue, breast enhancement, high penetration, activation, anti-oxidation, permeation and so on.

4. Medical terms, words that express or imply medical effects and effects. Such as prescription, medicinal, treatment, detoxification, anti-allergy, sterilization, spot-free, scar removal, hair growth, fat dissolving, weight loss, and various skin disease names, and various disease names.

5. Names of medical celebrities. Such as Shennong, Bian Yan, Hua Yan, Zhang Zhongjing, Li Shizhen, Sun Siyi, Nightingale, Bethune and so on.

6. Approved drug names. Such as skin mite spirit.

7. Word meanings that are not related to the characteristics of the product and are difficult for consumers to understand. Such as decoding, digital, intelligent, infrared and so on.

8. Vulgar word meaning. Such as "naked" is vulgar when it is used for "naked" and must not be used; it can be used when used for "naked makeup" (such as makeup cosmetics).

9. The meaning of feudal superstition. Such as ghosts, fairies, hexagrams, evil, soul. Another example is when "God" is used in "God" as a feudal superstition; it can be used when used in "Yeshen" (such as aromatic cosmetics).

10. Out-of-range claims for product use. For example, the special-purpose cosmetic claims shall not exceed the interpretation of the meaning of the special-purpose cosmetic stipulated in the "Cosmetics Supervision Regulations" and its implementing rules. Non- special-purpose cosmetics must not claim the role of special-purpose cosmetics.

We can see that the concept of "pure natural" is classified as "false word meaning". In the future, cosmetics brands will no longer be able to play the flag of "pure natural". The so-called "pure natural" on the market today is almost impossible to be "pure natural" in the true sense, and some preservatives and other ingredients will be added to some extent. Therefore, the concept of "pure natural" is dead.

At the same time, we can see that many words such as "anti-oxidant", "high penetration" and "omnidirectional" are also banned. It can be seen that the status of Chinese cosmetics market 's frequent gimmicks has already received national attention. 2020 In the year, Chinese cosmetics brands will become more "authentic".

In fact, the prohibition of these concepts also means that Chinese cosmetics need to be transformed and upgraded. In the case of "pure natural", the concept of "pure natural" skin care products belongs to the third generation of skin care technology, that is, natural plant extraction technology; today, skin care technology has been upgraded to the fourth generation, that is, biotechnology.

Lisson Packaging will strictly abide by the relevant laws and regulations, and offer better service for customers.

In 2020, biotechnology in the field of skin care products will be even more brilliant.