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The difference and packaging of men's facial cleanser and women's facial cleanser

2021-10-09

Product positioning and target consumer groups are different. Although facial cleansers for men and women are all surfactant systems, there are still some subtle differences in texture, skin feel, flavor, and packaging. Men's facial milk tube packaging mainly adopts pure colors, such as: black, red, blue, etc. These facial cleanser tubes look atmospheric and calm. Lisson tube is a company engaged in the customization of cosmetic tube packaging for more than 20 years. Currently has cooperation with many big brands


Men's facial cleanser has a stronger dry feeling after washing


There are indeed differences in the skin of men and women, and the most important thing that affects cleansing is sebum secretion. Men's sebum secretion is more vigorous than women's, and men also prefer the refreshing feeling after washing. Therefore, many men's facial cleansers are soap-based, and the astringent feeling after washing makes men feel that their face is clean.


Of course, amino acid cleansing is getting more and more popular nowadays, and many men's facial cleansers have also switched to refreshing amino acid formulas. They will use the refreshing glycine surfactant as the main product. The moisturizing alkyl glycoside (APG) is rarely used as the main surfactant in men's facial cleansers. This is probably the biggest difference in the formula.


In order to highlight the refreshing feeling, some formulas will also add mint to bring lasting freshness. Men's amino acid facial cleanser tube packaging first Lisson packaging


Men's facial cleanser fragrance is different


Like perfumes, skin care products are divided into different types. For example, there are floral, fruity, fragrant, woody, marine, oriental and so on.


Among them, Ocean Fragrance and Fu Qi Fragrance are generally exclusively for men, because they give people a fresh or masculine feeling and are suitable for men. Therefore, in order to match the positioning of men's facial cleansers, many men's facial cleansers on the market are of these two types. On the basis of them, add some woody or other scents. For example, Nivea facial cleanser is a typical ocean scent.


Men's facial cleanser has a different texture


Unlike the more and more facial cleansers on the market, cleansing foam, men's facial cleansers are still cream-like. Because of the rough appearance of the paste and the texture of rubbing on the hands, it may be more in line with men's aesthetics. In terms of formula, there is no essential difference between a creamy facial cleanser and a thinner facial cleanser, both are systems built by surfactants. It's just that in the cleansing cream, the surfactant crystals are more, so it accumulates into this paste-like structure.


In addition, men's facial cleansers also like to add carbon black, volcanic mud and other "deep cleansing" ingredients, so men's facial cleansers are black or red, while ordinary facial cleansers are generally white. The special texture gives greasy men the feeling of “deep cleansing”. According to individual raw material tests, carbon black and volcanic mud can indeed adsorb a part of the dirt because of the porous structure on the surface. But I haven't tested how effective it is when used in facial cleansers. Men's carbon black facial cleanser is mainly packaged with black or black and red plastic tubes.


The packaging of men's facial cleanser is different


In order to highlight the "men" attributes of men's facial cleansers, men's elements will also be added to the outer packaging of the tube. For example, black and blue are the colors that symbolize men. At least now I haven't seen any men's facial cleanser that uses pink as the main color of the outer packaging.


Large-capacity men's facial cleanser can also use a large-capacity PE tube or Laminated tube of 300~400ml.


Different routes to the same goal


Although there are so many differences in men's facial cleansers, there is no difference in essence. As a facial cleanser, the most important function is cleaning! clean! clean! With so many facial cleansers on the market, it seems that none of the facial cleansers has been complained about "not clean". So men's facial cleansers are not fundamentally different.


The difference in appearance of men's facial cleanser is just a distinction made deliberately to create a cool "personal design" for men's facial cleanser.


As a straight man of steel, I did not specifically choose men's facial cleanser. With the cherry blossom facial cleanser of the girl's heart, there is no psychological pressure


If your Mens facial cleanser formula totally are nature, we can make the sustainable packaging for it, for example PCR plastic tube and Sugarcane tube, also we can make the aluminum tubes for cosmetics. More information, send message to lisson packaging


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