As the saying goes: "People rely on clothing, horses rely on saddles" is also the same truth for cosmetics. To a certain extent, Cosmetic packaging design also allows products to be better promoted to the market. When the product goes to the market, through effective and careful packaging design, it is also more able to attract consumer groups. A good product must have outstanding packaging. So, what are the characteristics of the current cosmetic packaging design?

1. Environmental protection

Today, when environmental pollution is getting more and more serious, the theme of environmental protection is being mentioned more and more, and the cosmetic packaging industry has also launched some products one after another. For example, Lisson tube has introduced sustainable and environmentally friendly green packaging such as sugarcane bioplastic tubes, kraft paper tubes, PCR (post-consumer recyclable) plastic tubes, and paper-plastic cosmetic tubes.

As far as cosmetics companies are concerned, brands that specialize in natural cosmetics in particular, using environmental protection as the theme can also promote their corporate culture to consumers and establish a good image. In the current social environment, environmental protection must be one of the topics that cannot be ignored.

2. Have personality characteristics

The characteristics of cosmetic tube packaging are different from other packaging. First of all, the brand information needs to be clear. Since cosmetics are fast-moving consumer goods with high brand loyalty, consumers first look for the brand when buying. Therefore, the introduction and promotional information of the brand must be clear, which is also to establish a good visual image for the brand and attract potential customers.

Secondly, product information must be complete. Cosmetics mainly sell their functions, and different functions are aimed at different consumer groups. The complete information on product efficacy, features and advantages is a kind of implicit publicity for the product.

The above is part of the characteristics of cosmetic packaging design. The tube packaging is designed for the product, and the product comes from the company. The packaging design undoubtedly reflects the corporate cultural image. The packaging design is the most intuitive embodiment of the corporate image. A good packaging design can bring consumers the most intuitive consumption experience. Lisson Cosmetic tube can customize products according to customer requirements to meet individual needs. More cosmetic packaging information and trend, Search Lisson Packaging on google.