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How to maintain innovation in cosmetic packaging under the lazy economy

Oct 13, 2021

How to maintain innovation in cosmetic packaging under the lazy economy


Some people say that the progress of the times is the promotion of "lazy people". People are unwilling to wash their faces if they get dirty. Lisson tube packaging has launched a series of soft brush cleansing tube packages, which are suitable for facial cleansers. They are unwilling to massage their eyes with hands. Lisson Packaging, designed and developed the eye cream tube packaging for electric massage. Unwilling to walk and invented bicycles, cars, trains, high-speed rails, airplanes... Admittedly, this is just a joke, but it also shows that "convenience" has increasingly become an important reason for people to choose a certain product.


According to data from the National Bureau of Statistics, the average weekly working hours of employees in Chinese enterprises exceed 46 hours, which is much higher than the global working hours. More people gradually step into the "996" cage, breathless in endless overtime and exhausting long commutes, and their living space is repeatedly squeezed by work.


In this context, all walks of life are following the trend and launching batches of products that help people "slacken", only consumers can't think of, no manufacturer can't make it. All kinds of lazy artifacts also make the vast consumer groups eager to try.


The beauty industry is also unwilling to lag behind. Some experts predict that lazy beauty products will usher in a new outbreak in the new round of market competition. In Amazon, eBay’s various e-commerce platforms enter "Lazy Artifacts", and there are many top-ranked beauty products, such as electric eyebrow trimmers, massage eye creams, electric cleansing brushes, etc. It can be said that in addition to the usual services, Young people in this class are also paying for convenience.



In the beauty industry, electric massage eye creams, electric cleansing brushes, and double-roller massage neck creams are all highly favored by consumers. For example, today's electric massage eye cream can even be shaken without a switch. The Promise Eye Cream series launched by Lisson Packaging Company is based on the principle of human body conduction, which uses micro-current to cause the eye cream head to vibrate and promote the effect of the eye cream.


Groups who have been in the 996 high-pressure environment for a long time can feel the comfort of massage from these convenient products, as well as the pleasure of being busy, using "lazy artifacts" to squeeze out a short rest space for their lives from busy work. In the short free time, clean up and comfort your bad mood, and use a better posture to meet the challenges of the new day.


The busy pace of life of modern people has given birth to today's lazy economy. People are very willing to pay for convenience, especially today's younger generation, who have never stopped in their pursuit of "more convenience". Just as Lisson Packaging Company has been pursuing the combination of instruments and containers, and has launched a variety of functional cosmetic tube packaging that is loved by consumers, cosmetic manufacturers can also seize this market and introduce more convenient products to consumers. Many choices. At the same time lisson packaging gave ability to make sustainable packaging such as Sugarcane bio plastic tube, PCR (Post-consum recycled) plastic tue and aluminum collapsible tube.

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