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What are the characteristics of food packaging

Jul 16, 2021

The characteristic of food packaging is that it can better serve consumers while still retaining the main role of packaging for the product, but magnification can not only play a protective role, but also beautify the product, but also bring new feelings to consumers.

What are the characteristics of food packaging. Plastic Squeeze Tube could be used for food packaging, such as butter, tomato sauce, soy sauce, Mustard etc.

1. Attract consumers' attention

Visual appeal is the first link in all marketing activities, and it is also a very important link. Through the rational use of colors, graphics and text, the terminal dynamic display is strengthened to attract the attention of target consumers, so that corporate products and brands are unique among many competitive brands and products, and arouse the interest and enthusiasm of target consumers. Make corporate products and brands plug in the wings of visual marketing.

Plastic Tube Food Packaging

2. Creativity

As an effective channel to convey product information to consumers, commodity packaging has attracted more and more attention from enterprises. However, when a large number of products are placed on supermarket shelves and sold to consumers without a word, how to make the product packaging convey more information to consumers and generate more visual appeal has become a common problem faced by enterprises. However, innovative food can solve this problem.

3. The use of color

Food packaging design is first to attract consumers with different shapes and bold and bright colors. Traditional packaging not only has the same shape, but also has the same color. Water is white and transparent, fruit juice is the original color of fruit, and wine is the same. We don't pay much attention to color matching. Food should have made breakthroughs and improvements in packaging.

Lisson Packaging own over 20 years of experience in making plastic tube food packaging.

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